Contradictory beyond Shakespeare’s saying, the ‘name’ is very important part of any business. It is not only a way to give a good first impression to your client, but it also reflects the overall vision of your business. In the online world, the business name is similar to the name of your website and therefore, selecting the right domain is very important for you and your business.
Now that we know the importance of a domain, next thing is to determine the right domain for your business. This would depend upon the nature of your business. If you already have a well established business and planning to the take it online, then the best thing to do is to select the name of your company as per the domain name for your website.
For example, if the name of your company is ABCXYX, then try to register a ABCXYZ.com domain for your business. If, that domain is not available for any reason, then try to alter it a bit by adding something like ABCXYZLimted.COM, ABCXYZ-Limited. COM, or anything similar. If you are very particular about the name and would only like to have ABCXYZ.com, then try to find a broker who can contact the owner of that domain and help you in acquiring it at the best price.
On the other hand, if you are setting up in a new business and have not finalized any domain, then it would be better to select a domain, which suits the kind of business that you are about to commerce. Generally, it’s best to select a short domain and something, which is easy to pronounce and remember. If, you think that a long domain (two words or more) would be better to express your business, then do not hesitate to register it.
Sometimes, a domain name might not mean anything but just appeal to you and might suit to your business. This mostly happens in case of businesses related to fashion, clothing or similar. In this case too, if you are confident about the name of the domain, then go for it. Just make sure that you get it with a .COM or at least with TLDs like .NET or .ORG. A .Com domain stands a better chance in rankings, when it comes to search engine optimization and therefore, try to select a domain with this extension.
Another tip that you should use while registering a domain, especially in case of a brand new registration is that if you get a domain directly, then it would cost you around $ 10 per year, but if you try to buy them through a broker, then the price can go anywhere from $ 100 to $ 10,000 and even more. So, if you can trouble yourself a bit and use sites like godaddy or namecheap to register the domains by yourself, then you can save your lots of money.
You can use all these tips as per your own judgement. Select the ones, which you find handy and leave the others!